01/05 Kestrel E1
The city, shortened.
A 16.8 kg electric bike with the battery, motor and lights tucked so neatly inside the frame you have to look twice. Scroll to walk around it.
Tap the markers on the bike
02/05 Frame
One clean line.
A hydroformed aluminium frame with welds smoothed by hand, finished in matte graphite with a single ember stripe. Lights are wired straight through it.
03/05 Battery
Power you never see.
A 540 Wh pack slides out of the down tube for charging indoors. Up to 110 km of assisted riding, depending on terrain and mode.
04/05 Drive
Quiet torque.
A torque-sensing mid-motor and a carbon belt pull away smoothly from every junction, then fall silent at the UK assist limit of 25 km/h.
05/05 Ready
Built for Mondays.
Hydraulic discs, 45 mm tyres and a bar-mounted display for broken tarmac, canal paths and wet commutes.
02 — By the numbers
Light enough to carry upstairs.
Illustrative figures for a fictional product, written the way a real launch page would present them.
16.8kg
Ride-ready weight
110km
Assisted range, best case
540Wh
Removable battery
25km/h
Assist limit, UK EAPC rules
03 — Details
Every angle considered.
Fig. 01
Profile
A straight top tube and a low, hidden battery keep the silhouette clean.
Fig. 02
Head-on
A 680 mm flat bar and a slim fork keep it narrow enough for bus lanes and bike racks.
Fig. 03
Three-quarter
Internal cable routing means nothing snags and nothing rattles.
Fig. 04
Drive side
A carbon belt instead of a chain: no oil on your trousers, ever.
Spec sheet
The short version.
Kestrel and the E1 are fictional. The sheet shows how a product page can carry detail without slowing anyone down.
- 01Motor
- Torque-sensing mid-drive, 250 W rated
- 02Battery
- 540 Wh, removable, 0–80% in 2.5 hours
- 03Drivetrain
- Carbon belt, 5-speed internal hub
- 04Brakes
- Two-piston hydraulic discs, 180 mm
- 05Tyres
- 700 × 45c, reflective sidewalls
- 06Lights
- Integrated front and rear, always on
- 07Sizes
- S, M, L (riders 160–198 cm)
04 — How this page is built
A film you steer with your thumb.
Scroll-scrubbed film
An eight-second studio clip, cut into WebP frames with ffmpeg and painted to a canvas as you scroll. GSAP and Lenis keep it smooth.
Markers that track the bike
Each part is measured across the film, so the markers follow the motor, battery, display and lights as the bike turns.
Light on phones
Phones get a cropped, full-bleed sequence of 72 frames. Frames load after the page is ready, coarse frames first.
Readable for everyone
Every word is real HTML. With reduced motion on, the film rests on a still and the story reads top to bottom.
Launching a product? KreativeTab builds pages like this for brands in Derby and across the UK.
Talk to KreativeTab